When a print feels cheap, it's usually the paper, not the art. Here's what the numbers on paper actually mean, and what we chose for every Wallerz print.
What "gsm" measures
gsm means grams per square metre: how much one square metre of the sheet weighs. More grams usually means a thicker, stiffer sheet.
| Weight | Feels like |
|---|---|
| 80–100 gsm | printer and office paper |
| 120–170 gsm | flyers, magazine pages |
| 200 gsm | a poster you can handle: firm, flat, no flop |
| 250–300+ gsm | card stock, art boards |
What we use, and why
Every Wallerz print is made on 200 gsm matte paper (80 lb), uncoated, with a smooth, non-reflective surface.
- Matte, so no glare. A gloss poster turns into a mirror under a window or a lamp. Matte keeps the image readable from anywhere in the room.
- Heavy enough to stay flat. At 200 gsm the sheet lies flat behind plexiglass and holds up to handling, without the stiffness of card.
- Made to be framed. Framed prints sit in a 20 mm wood frame behind a shatterproof plexiglass front, so the paper is protected where it matters.
Weight is only half of it. The finish decides how a print behaves in your light: matte is the forgiving choice for real rooms with real windows.
The short version
Heavier isn't automatically better: past a point you're paying for stiffness you won't see once a print is framed. A good matte 200 gsm sheet in a frame is the sweet spot for a wall.
See the full details on the Print Specifications page, or browse the prints.